If you’re a contractor looking to increase your leads, you’ve come to the right place. While there’s no easy overnight solution, incorporating some new practices can help you get more leads over time. To help you get started, here are six ways that help home improvement contractors see more quality leads.
-
Advertise at job sites
One of the easiest ways to get more leads is simply by advertising where you are working. For example, a high-quality yard sign with a recognizable logo at a job site that people in the neighborhood will see. Depending on the area, the homes around the site are likely a similar age and may need the same repairs and updates. When locals see a job well done, they’re more likely to associate your brand with high value and reach out to you for similar work.
-
Use email marketing
Well-executed email marketing is a sure way to drive more targeted traffic to your website. Contractors who consistently communicate without bombarding customers are likely to increase leads. Emails should be short and eye-catching to compete with all the other inbox traffic. A little research into strong subject lines can go a long way toward open rates and click conversions. Good content provides value to the recipient, giving them a reason to stay involved with your company.
For example, you can use email to offer coupons, relevant seasonal information, and design tips and recommendations. With a non-intrusive email, you can stay at the forefront of your customers’ minds, resulting in new projects and referrals.
-
Have a good online reputation
Potential customers are only a quick internet search away from finding out what people are saying about your business. Word of mouth has always been one of the best marketing tools, and the internet makes it more crucial than ever to have a great reputation. Build it by asking satisfied customers to leave you online reviews and spread the word to their friends. You can incentivize them to do so by creating a referral program. When current customers provide your leads, you can move seamlessly from one project to another.
Additionally, you can gain credibility by making sure you have a good rating with the Better Business Bureau and featuring the BBB logo on your website. You should also be sure to include logos and references to trade organizations or other industry groups to which you belong. When you show that you’re an established professional, you can help potential customers feel more comfortable.
-
Snap some pics
Sharing before, during, and after photos of a project on social media sites such as Facebook, Instagram, and Pinterest is another easy way to boost leads. Seeing the contrast from before and after a project showcases your skill and inspires new customers, while progress shots build excitement for the existing customer and reveal the high-quality of your work. Customers who see their home project featured may also be more likely to interact or leave you positive reviews. Showing off your work is a great way to build engagement and help you secure more business. Don’t forget to ask the homeowner’s permission before taking or posting the photos. Having them sign a release form is one of the easiest ways to obtain this permission and have proof if necessary.
-
Be an expert & thought leader
Even the most trustworthy, punctual contractor won’t get very far if they don’t have expertise in their trade. Make sure you’re one of the most knowledgeable contractors in the business by doing everything you can to learn more about your craft. Develop a specialty or trademark style that gives you an edge on the competition.
Creating a free blog that’s updated a few times a month can establish you as an authority in the business and strengthen your brand recognition and reputation. As you become a unique resource for DIYers and home improvement junkies, you’re sowing the seeds that can blossom into qualified leads as the seasons pass.
-
Offer your own financing
Customers want options, and how they pay for their home improvement projects is no different. By including the availability of financing in all your marketing, you can set yourself apart from the competition and get the phone ringing. Why? The Home Improvement Research Institute reported in their October 2023 TFG Monthly Report that over 55% of home improvement projects are financed in some way. By offering payment options to your customers, you establish yourself as their problem solver — increasing the likelihood that they’ll reach out and eventually choose you for their project.
The next steps
Ready to take the next step to increase leads and grow your business? Just fill out this form to learn more about our contractor financing programs and the many resources we offer.
