Roofing financing for contractors

As an experienced roofing contractor, you've likely encountered homeowners who haven’t considered how they’ll pay for their new roof project. We’re here to assist you in offering financing to clients as part of your roofing service.

Why offer financing to roofing customers?

Avoid hassles & delays of insurance funding

When you make it easy for customers to pay for their roofing project, you don’t have to rely so much on insurance work to grow — plus you can upsell additional services like soffits, gutters, or siding.

Convenient funding for customers — and you

When a homeowner is in a pinch and needs your services to plug that leak, requesting money is quick and easy — funds typically hit your account within 24 hours of request authorization.

Better customer experience

Your customers will thank you when you give them a choice of simple paperless application methods, along with an express loan decision.

Get to work sooner and finish faster

Offering reliable financing as a part of your services can help increase both the visibility and credibility of your business — and likely will increase your close rate.

Financing makes roofing projects easier for homeowners

Homeowner secures funding quickly

Multiple loan types to suit customers' needs

Quick and hassle-free credit decisions

Homeowners can get roofing & financing in one place

Are you a roofing contractor interested in offering financing to your customers?

Learn how our products and tools can help you grow your business.

Why roofing contractors should choose Regions Home Improvement Financing

When you choose Regions as your contractor financing provider, you enjoy these unique advantages:


  • Home improvement experience: Over two decades of experience specializing in home improvement lending has enabled us to create solutions tailored to the industry. We’ve funded over $15 billion in home improvement projects through products built around your needs.
  • Personalized service: When you work with us, you have a dedicated relationship manager who knows your business and your needs — ensuring you receive high-quality service every time. We also have a contractor support line available to assist you.
  • Detailed account management: Working with Regions means you get access to our online PartnerPortal. Here you can view real-time data and reports to keep track of your customers’ loans.
  • Marketing support: We provide roofing contractors with marketing tools and collateral to help them communicate the financing options and their benefits to their prospects.

How roofing contractors can offer financing

Our process is made to be simple so you can focus on growing your business:

  • Homeowners can apply by choosing from three paperless application methods, including online, in the app, or over the phone.
  • With quick approvals, you can get everything signed, sealed, and delivered before you leave the customer's home.
  • Once the project begins, requesting funds from homeowners is just a click away.
  • They'll receive the request and your funds are typically deposited within 24 hours of the homeowner's approval.

Roofing financing FAQs

  • Our convenient digital application methods can result in quick credit decisions, often in just a few minutes. Missing or incorrect information included in the application may delay the process. Regions’ pre-approval process can help by giving your customers a better idea of what they may qualify for, and this can speed up the loan process, helping you close more deals.

  • We recommend mentioning the availability of financing in all your marketing materials, as well as at three touchpoints: when setting the appointment, while establishing rapport with the customer, and when presenting the bid in the customer's home. Every homeowner should be offered financing to get the most out of your program. The more routine you make offering contractor financing, the easier it will be.

  • In most cases, you can expect the full roofing project to be covered by our financing options, as well as related upgrades like soffits, gutters, and siding.

  • We’ll give you and every member of your team a comprehensive orientation so you know the most effective ways to implement financing into your business practices. We offer on-demand and live training sessions.